Please stop the story work for all Star Wars characters, the audience tired!
Perhaps Disney should rethink how they treat the Star Wars brand with a global gross of $ 9 billion.
Every summer, Disney hosts Star Wars fans with a new film. In the hands of this tremendous value brand, the Disney idea will know how to make sure it can pick up the money. However, the spin-off movie Solo: A Star Wars Story (Han Solo: Star Wars Foreign Affairs) seems unlikely to be as charismatic as the people who made it expect.
Not only is Star Wars, Disney also owns another high-paying brand that hits theaters several times a year, Marvel. However, Star Wars was not as successful as his late brother. The series is based on conflicts within the Skywalker family. Even if the studio turns it into an expanding movie universe, the scope of the content remains unchanged. That is the specialty of this brand.
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In December 2016, Disney made the first move with the Rogue One, a spin-off that did not involve the Skywalkers. This is a great success for Solo. However, the film earned only $ 35.6 million last Friday, half the opening day of the Rouge One. Solo is expected to earn $ 105 to $ 115 million over four days. This is the lowest opening figure a Star Wars movie made from the Revenge of the Sith to theaters in 2005.
In the past, since the first part of the Star Wars movie was released in 1977, fans have been waiting for three years to see the sequel. Another 16 years to have a pre-sale. Ten years later, the movie was re-launched with The Force Awakens. What about now? Waiting time from The Last Jedi to Solo is just 5 months.
Not only exists in theaters, Star Wars also appears everywhere in popular culture. We have TV shows, comic books, franchise stores, video games, off-the-beaten events, amusement parks and a host of other upcoming projects. The galaxy is far away, you turn around and see it in front of you. Even Mark Hamill, who plays Luke Skywalker, also said that Disney should slam back.
“Star Wars is special because it’s built on three closely linked parts, and now anything can become part of Star Wars if introduced properly,” said Kaila Hale- Said Stem, editor of The Mary Sue. Polygon reporter Julia Alexander also said that Disney’s excesses will increase after it launches its online (Netflix-like) online movie projection system by 2019. “The only way Most of what the company does is increase the number of top-selling movies, increase the Marvel movie, increase the Star Wars movie, “Alexander writes,” Ironically, Disney’s expanded universe promise will only make them I hate what I ever loved.
Despite what the outsider said and despite the production hiccups, including the replacement of the director, Disney was determined to turn Solo into a green light. At the moment, the movie is still having mixed reactions. In short, Solo faces many other names that are due for release in the blockbuster season. However, it is important to note that Solo is part of a global $ 9 billion global movie brand, and is also the most loyal fan community. In addition, the film also received a pleasant response from Alden Ehrenreich and Donald Glover, two young Han Solo and Lando Calrissian. This can help the film to take off in box office.
“In the past two and a half years there have been four Star Wars films in theaters, obviously having an overabundance of the brand in the movie market,” Shawn Robbins, analyst at BoxOffice.com, shared. . “However, this is a spin-off movie that made $ 100 million on the day it was released.
“Children, families, and mass audiences are the main consumers of this screen brand. They do not care about the sideburns or the online fight pen among fans.” Robbins says. “There have been many Star Wars movies that received mixed reviews from critics, especially Jar Jar Binks, but for the most part, the audience just wanted something fun to watch. This film is still reassuring.
Perhaps because of the realization of this excess that Disney arranged for the sequel to go a little longer. The next installment in the series is Star Wars: Episode IX, which will hit theaters on December 20, 2019, which is about a year or more away.
Solo: A Star Wars Story is currently playing in theaters across the country.